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Transforming vehicles into mobile billboards for brand campaigns

  • Post category:FMCG / Others

Summary

A new solution transforms vehicles into mobile billboards for brand campaigns, addressing OOH limitations. It offers cost-effective, high-visibility advertising with real-time analytics and city-wide coverage, demonstrated by successful collaborations with major brands. To address the limited reach and engagement of traditional Out-of-Home (OOH) advertising methods, a new solution transforms cabs and other vehicles into mobile billboards for dynamic brand campaigns. This offers cost-effective, high-visibility advertising with real-time analytics and extensive city-wide coverage. The effectiveness is proven through innovative campaigns like Tiraz’s vintage Ambassador car wraps in Mumbai, and successful collaborations with major brands such as LEGO India and Uber, significantly enhancing brand presence and audience reach.

Problem

Limited reach and engagement in traditional OOH advertising methods

Impact

Executed innovative campaigns like Tira’s vintage Ambassador car wraps in Mumbai; collaborated with brands like LEGO India and Uber

Partners

Reliance , Tata Capital , Heritage Foods , Amazon Prime  , Odoo , LEGO , LytAds , BuzzOmni