Summary
A new solution tackles the fragmented dairy supply chain, lack of transparency, and inefficiencies using an IoT-based SmartMoo™ platform. This platform provides solutions for cattle monitoring, milk procurement, cold chain management, and fintech (mooPay), along with value-added dairy products (MooMark). It has enhanced milk quality, improved supply chain efficiency, and fostered financial inclusion for farmers, digitizing over 14 million liters of milk daily across 42,000 villages, and empowering over 3.5 million farmers, 68% of whom are women.To address fragmented dairy supply chain, lack of transparency, and inefficiencies in milk production and distribution, a new solution provides an IoT-based SmartMoo™ platform for cattle monitoring, milk procurement, cold chain management, fintech solutions like mooPay, and value-added dairy products through MooMark. This directly leads to enhanced milk quality, improved supply chain efficiency, and financial inclusion for farmers. Ultimately, it has digitized over 14 million liters of milk daily across 42,000 villages and empowered over 3.5 million farmers, including 68% women.
Problem
Fragmented agricultural data, lack of transparency, post-harvest losses
Impact
Empowered over 1.5 million farmers, improved food safety, supported sustainability goals
Partners
Global Tire Manufacturer , Major Agriproduce Exporter , TechnoServe.