A new IoT and AI-driven system provides real-time, non-destructive assessment of fresh produce quality (ripeness, sweetness, shelf life). It reduces food waste, optimizes supply chains, and improves profitability, operating across India and recognized with the National Technology Award 2023. To address the lack of objective, non-destructive methods to assess the internal quality of fresh produce, a new solution utilizes IoT-based devices and AI analytics. This enables real-time, non-invasive assessment of ripeness, sweetness, and shelf life of fruits and vegetables. The benefits include reduced food waste, optimized supply chains, and improved profitability for all stakeholders. This innovative system is operating across India and was recognized with the National Technology Award 2023, demonstrating its significant impact on the agricultural and food industries.